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Embarking on a fresh professional challenge, Emma Coates has resigned her post with the England WU23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Fresh Beginnings

Coates succeeds Albertin Montoya, who was at the helm of the San Jose-based club during its inaugural two seasons in the premier American league. Montoya stated in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.

“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to push myself in a different setting.”

Proven Developer

In her time at the helm in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Making the move alongside her to the United States is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the WSL.

Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Coates is an excellent coach, but she also has a demonstrated history of nurturing talent to succeed on the biggest stages.”

“Coates excels at leading of teams and environments and has the tactical philosophy we were searching for,” added Cossington.

The Task Ahead

Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before facing difficulties to a near-bottom placement in 2025.

Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a key role in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he added.

Player Progression

After succeeding Mo Marley in 2023, Coates has been integral to the advancement of a number of players to the Lionesses squad, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements is now underway, as the FA looks to continue the progress of the youth national team in the coming years.